The Healthcare Marketer

Everyone knows Michael Jordan. He has one of the best known personal brands in the world. He’s endorsed everything from Nike to Hanes underwear to Gatorade. According to a recent article in Forbes Magazine, Michael is one of the best liked athletes of our time. Here’s a quote from that story:

“Nielsen and E-Poll Market Research produce an N-Score for celebrities that measures appeal, likability and awareness. No athlete comes close to matching MJ’s stats who has an N-Score of 682, nearly 300 points higher than any other sports figure. His 71% awareness is among the highest in sports (only Tiger Woods, OJ Simpson and Mike Tyson rank higher and not necessarily for the right reasons). His personality attributes score off the charts and he rates as being liked by 93% of people surveyed. Compare that to LeBron James who 49% of respondents say they dislike.” (Forbes Magazine

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(or Part II Addendum)

In a comment on one of my previous articles about SQL Patches, a reader (hurrah!) effectively asks the question “Why is my SQL Patch being applied but the hint not obeyed?”

The original article itself was long enough without me adding a long comment so I’d like to break out into a fresh post.

Here is the test case.


Create a patch to hint a FULL TABLE SCAN:

See that the patch is applied but the hint apparently not obeyed:

The issue is that to use a SQL Patch to hint a statement, it seems that you have to be very careful to use the complete hint specification.

The complete hint specification is an ugly beast and should be considered a strong indicator that you really want to think twice before doing any hinting, and especially as Oracle versions march onwards and the Optimizer…

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The Digital Health Blog - Paul Sonnier

I sent the following announcement to ~9,500  Wireless Health LinkedIn Group Members on March 6, 2012:

The Power, Promise, and Potential of Genomics and Social Networks

I had the pleasure of speaking with Dr. Felasfa Wodajo of iMedicalApps recently and the result was an article in his publication discussing my work with the Wireless Health group and Blueprint Health, the startup accelerator located in New York City. I’m one of many mentors there and delighted to be working with Needl, led by Rashaun Sourles.
Catalyzing the mHealth ecosystem, Paul Sonnier and the Wireless Health LinkedIn group

In keeping with trying to learn as much as possible about the eight digital technology trends converging with – and transforming – health, healthcare, and medicine (reference), this past week I was fortunate to attend the two-day “Future of Genomic Medicine V” conference, for which Dr. Eric Topol…

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If you were handed a can of bug spray, you might start killing a lot of insects around the house. And if you had reason to believe that the bugs were poisonous — maybe because your neighbor told you there was an infestation, or you had seen a show about creepy crawly things on the Discovery Channel — you might even become convinced that the little piece of lint under your bed was a nasty spider, curled up just waiting to bite you. Americans tend to overestimate both their risk of exposure to violent crime and their ability to judge dangerous situations with reasonable care. Unfortunately, these misperceptions are killing people, not insects.

These problems assumed special urgency with the killing last month of Trayvon Martin, the teenage boy who was shot by George Zimmerman, an armed neighborhood-watch volunteer, after buying a bag of candy and iced tea. Most of…

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The Supreme Court hears arguments this week in a high-stakes challenge to President Obama’s health care law. The court will consider complex constitutional questions, but the biggest issue is a more basic one. Will the court’s conservative Justices, who have railed against “judicial activism,” practice what they preach? If they are faithful to their proclaimed belief in judicial modesty the Court should uphold the health care law 9-0.

The Patient Protection and Affordable Care Act is the major achievement of President Obama’s first term. It could bring health care to more than 30 million uninsured Americans. A key provision requires most people to buy health insurance by 2014 or pay a penalty. Supporters say this “health care mandate” is critical to bringing as many healthy people as possible into the system and spreading the cost of treating the sickest patients.

This mandate is being challenged by 26 states, which argue…

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Earthbag Building Blog

I saw this fridge a few years ago on Build it It’s a great site like I keep saying with hundreds of practical projects. Several years later and now I’m asking the same questions as the author below. Why haven’t more people made the switch to this super energy efficient fridge?

“Using vertical doors in refrigeration devices is an act against the Nature of Cold Air. Understanding and cooperating with Nature rather than acting against it leads to much better efficiency.

My chest fridge (Vestfrost freezer turned into a fridge) consumes about 0.1 kWh a day. It works only about 2 minutes per hour. At all other times it is perfectly quiet and consumes no power whatsoever. My wind/solar system batteries and power-demand-sensing inverter simply love it.

It is obvious that a truly energy efficient fridge does not cost any more money than a mediocre one. It actually…

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