The Healthcare Marketer

Welcome to the 11th installment of the HealthCare Social Media Review, the blog circus that features the latest posts and thought leadership from some of the leading bloggers in our business. This week’s theme is “the role of  disruptive thinking in healthcare social media.” My thanks to all of you who submitted posts for this edition, and to David Harlow and Joan Justice (HCSM Review Sherpas) for guiding me through this process.

Now that I’ve dispensed with the formalities, let’s get started…


If you believe that disruptive thinking can lead to innovation and progress, then you have to love some of the conversations that having been taking place recently in the healthcare social media realm. Dike Drummond, MD wrote a disruptive post suggesting that physicians should avoid social media because it simply adds stress to their lives and provides no real return on investment. The original post by Dr…

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