I’ve never actually had a 90-year-old sugar-daddy boyfriend, but if I did, I would tell him that he looks handsome with his elegant red border, classic font and thinning-but-still-there paper stock. I would also do whatever I could to keep him healthy.
So when I found out TIME turns 90 this week, I called some experts for advice on keeping the magazine relevant, interesting and solvent enough to overpay columnists. It is, I learned, about 100 times easier to get an incredibly famous 90-year-old on the phone than an unemployed 25-year-old.
Norman Lear, the 90-year-old creator of TV shows like All in the Family, told me TIME should keep doing what it’s always done but to be aware that as soon as you turn 90, people treat you differently even if you act the same. “Suddenly I walk into a room, they’re ready to applaud. I’m told how great I look…
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