Ideas

I’ve never actually had a 90-year-old sugar-daddy boyfriend, but if I did, I would tell him that he looks handsome with his elegant red border, classic font and thinning-but-still-there paper stock. I would also do whatever I could to keep him healthy.

So when I found out TIME turns 90 this week, I called some experts for advice on keeping the magazine relevant, interesting and solvent enough to overpay columnists. It is, I learned, about 100 times easier to get an incredibly famous 90-year-old on the phone than an unemployed 25-year-old.

Norman Lear, the 90-year-old creator of TV shows like All in the Family, told me TIME should keep doing what it’s always done but to be aware that as soon as you turn 90, people treat you differently even if you act the same. “Suddenly I walk into a room, they’re ready to applaud. I’m told how great I look…

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The Healthcare Marketer

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That’s right. This week I am attending the New England Executive Women in Healthcare Conference. I love it! They contacted me several months ago and asked if I would speak on the importance of professionals managing their online reputation. So tomorrow I will be leading two breakout sessions where I will share my thoughts on effective ways to build and manage an online reputation. This is all about the personal brand and how it is complicated (and accentuated) by the digital world.

The conference is produced by the Massachusetts Hospital Association and is being held in Portsmouth, New Hampshire. It will be a very quick trip for me, but I look forward to visiting Portsmouth. It’s a great town.

Tomorrow I plan to post my presentation on my SlideShare account and I will also embed it in a blog post, for easy access.

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mHealth Insight



This video from Complete Digital, a digital strategy and communications firm that works with the Pharma industry, invites viewers to “Discover how an HCP of today uses digital tools to stay in touch with patients, friends and colleagues – all in order to be able to maximise face-to-face time with patients

It amazes me that so many people think that the healthcare industry is different and relates to these as “Digital Tools” rather than just Mobile. Perhaps they feel that because it’s so important healthcare needs it’s own language but it’s clear to me that “Digital” isn’t a good word (most Doctors were trained to understand the term Digital as it relates to an examination using a finger) and “Mobile” is more suited because 99% of the “Digital tools” involved in this video are centred around a device that the clinician would have typically chosen…

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mHealth Insight

Lord Ara Darzi 3 ways the NHS needs to change the way it delivers services

The first is workforce innovation. Chronic conditions require a different skill and workforce mix, orbiting around primary care. This means fewer specialists in hospitals, but more nurses, allied health professionals and para-professionals (for example, fitness and nutritional experts) working in the community.

Interestingly, workforce innovation is most advanced in countries such as India or Brazil, where the key challenge is a shortage of skilled professionals. We have much to learn from their experience.

The second type of innovation is self-care. In industries such as air travel and banking, consumers now assume many tasks that were previously the responsibility of providers. Similar opportunities to shift the boundary between provider and patient abound in healthcare, mediated by technology and enabled by patient up-skilling.

Not only could self-care offer the potential of more cost-effective services, there is also evidence that it improves outcomes for those suffering from asthma, chronic obstructive…

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