I can’t tell you how many times a hospital client has asked my firm to create a campaign where the key message is: Great care close to home. You may have launched campaigns with that very same messaging. I know you’ve seen campaigns like that. If this is truly the right messaging for your organization, the challenge is to communicate this information in a unique and compelling fashion.
Last year, my firm developed a new campaign to promote a pediatric affiliation between Lawrence General Hospital and Floating Hospital for Children at Tufts Medical Center. What we were promoting was high quality pediatric care that you would expect from an academic medical center in Boston, but now available in the Lawrence area (a suburb of Boston located in the Merrimack Valley Region). “Great care, close to home.”
I just got news that the campaign we produced has been recognized with five…
View original post 119 more words