This is the fourth in a series of videos I recorded while hiding away in the mountains of Virginia to work on my book. In this video I address the need for healthcare marketers to take a fresh look at how we market to referring physicians. In short, it is time to integrate digital elements into our overall physician marketing strategy. This is just the beginning of what I call “Digital Physician Relations.” More on that in the future. Enjoy the video. Please know that I shot this, by myself, using my flip camera. Nothing fancy about it.