Digital Physician Relations


The Healthcare Marketer

Screen Shot 2013-08-13 at 4.44.05 PMYesterday I shared a video where I addressed the future of physician relations. By sheer coincidence, my latest article, co-authored with Lyle Green of MD Anderson Cancer Center, came out yesterday in the August Issue of eHealthcare Strategy & Trends, outlining our vision for the future of physician relations – a decidedly digital future. If you have an interest in marketing to community physicians, I believe you will find this article to be intriguing.

Within the article we introduce some fairly novel concepts, including the idea of the digital physician relations specialist along with the digital content specialist. Our goal in writing the article was to look at how digital media will impact physician relations departments and perhaps change the way they interact with referring physicians. Much of what we share in the article was developed during a day-long visioning retreat that we held earlier this year in Houston.

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