HealthCare On Pinterest

Health Care Social Media

My latest SlideShare is based on an article I have written for HealthWorks Collective. There is a common misconception that Pinterest is only for women posting images of shoes, home decor ideas and recipes, but the examples I have chosen in this presentation clearly demonstrate the potential to leverage the site for healthcare marketing.
With over 70 million registered global users on Pinterest, and 83 billion monthly page views, the site drives more traffic to online publishers than Twitter, Linkedin and Reddit combined. According to a 2013 study done by ShareThis, it dominates all social sharing on iPads with 48.2% of all shares happening on Pinterest. According to the U.S. Department of Labor, women make approximately 80 percent of the health care decisions for their families today. Now combine this statistic with the same number of women on Pinterest – 80% and you can clearly see that this is a demographic…

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Steward Healthcare Joins Dunkin Donuts in Boston Airport Marketing

The Healthcare Marketer

Screen Shot 2014-01-29 at 10.19.04 AMIf you travel through Boston Logan Airport, you know that Dunkin Donuts ads and banners are quite prevalent. If you’ve been through there lately, you may also be aware that Steward Healthcare has launched a Health & Wellness Sponsorship Program. The last couple of times that I flew in through the JetBlue Terminal I came into contact with the campaign. The first thing I noticed were Steward Healthcare announcements over the public address system. It struck me that the oxymoron presented by Steward’s health & wellness campaign and the Dunkin Donuts marketing speaks to the challenges we have as a society when it comes to healthy living. Of course, the other thing that struck me is that Steward’s campaign feels a lot more like a branding initiative rather than a true health and wellness program. As a frequent business traveler, the last thing I need is for a health system…

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Two Strategies for the Integration of Patient-Generated Data into the EMR. Which Road to Travel?

The cHealth Blog

The second email came from a senior IT architect: [The data integration team] are working with the Center for Connected Health to get remote monitoring data into [a scalable, secure database].  From there, the plan is to have the data viewable from, but not necessarily resident in, Epic.  Again, the words are not dramatic in nature, but the recognition, at the highest levels of our IT organization, that it is critical to our future to incorporate patient-integrated data into the care delivery process is a milestone.

I blogged a few months back about how we created the platform referenced in the paragraph above, allowing the easy integration of patient-generated data into our core clinical systems.  In fact, we are deliberately using this platform to integrate our Patient-Reported Outcome Measures into the system.  This will enable us to bring in both patient self-reported data as well as…

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This 15 Year Old Explains Patient Engagement & Patient-Centered Care

The Healthcare Marketer

Screen Shot 2014-01-24 at 11.50.09 AMWow. Last night my friend Lisa Fields (@practicalwisdom) Tweeted about this piece written by Dave deBronkart (epatient Dave) and the young woman (a patient) featured in Dave’s Forbes Column. Check out the video below featuring 15 year old Morgan Gleason. She talks about her experience trying to get sleep in a hospital. She is direct and to the point. In a minute and 50 seconds she does an amazing job of telling it like it is. Now people just need to listen. Enjoy the video.

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Jan 27th Chat – Controversies Surrounding Brain Death

Add your thought#hcldr #healthcare #leadership tmoro 8:30pm ET @ChrisCarrollMD guest. Topic: Controversies Around Brain Death @hcldr here… (optional)


Chris Carroll MD

Blog post by Chris Carroll, MD (#HCLDR Guest)

The death of any person is tragic, even more so when that person is a child. Recently, there has been significant media coverage of the case of Jahi McMath, a 13-year old girl who according to news reports, underwent medical procedures to try to improve her obstructive sleep apnea, arrested following surgery, was resuscitated and placed on a ventilator, and was pronounced brain dead on December 12th. Our thoughts and prayers go out to the family during this difficult time and to the medical staff caring for Jahi and her family through this challenging and emotional situation.

Although this case presents an opportunity to provide education about the determination of death, there has been little reasoned discussion. Emotional discussions are understandable in situations like this one. But civil and thoughtful discussions are crucial as well to help families and providers through these…

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