Professional Talent vs. Real People as Models


The Healthcare Marketer

At Jennings, we’ve always had a preference for using real people (doctors, nurses, patients) in the advertising we produce, rather than professional talent. Yesterday we were in Boston shooting photography that will be used in marketing for Floating Hospital for Children at Tufts Medical Center. Our models were real people: physicians from Floating Hospital and kids. No professional talent. And I could not be happier with the results. The images look genuine. Below are some photos I took with my iPhone during the shoot. Enjoy! (You can click on images to enlarge.)

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